I had the pleasure of working with Unyoked on their 2024 ‘Nature Prescription’ campaign, encouraging people to gift a stay in one of their epic wilderness cabins this holiday season.

The brief was to create a distinct campaign look and feel, while staying true to the Unyoked brand. Inspired by classic camping experiences with a hint of Aussie holiday nostalgia, we set out to make the digital gift cards feel like physical postcards....remember those ol’ things?



we developed a full suite of assets to be applied across the microsite, email, and organic/paid digital. With customisable templates, we made sure the team could easily swap out messaging for different audiences at every campaign stage.