Studio Nami
Branding
Nami is a Central Coast-based furniture studio specialising in custom, functional designs. Founded by a skilled cabinet-maker with a history of high-end residential and commercial fitouts, the studio was born from a dream to build bespoke pieces for everyday use, championing sustainable materials and timeless design practices.
Starting from the ground up, I was responsible for developing the strategy, identity, and rollout for the newly–founded brand, with the task of building a consistent and engaging experience for his customers.
At Studio Nami, style and aesthetic are key. Their sleek, contemporary pieces are all handcrafted, with a nod to vintage styles and classic techniques.
In line with the brand’s strategy, I wanted to create a visual identity that would authentically capture Nami’s signature style–drawing colours inspired by the natural materials they use, crafting typography that mirrored the structure of wood, and embracing a minimal style that would allow the furniture to do the talking. The approach to real–world application made sure that every interaction with the brand reflected the same level of detail and craftsmanship applied to their pieces.
Personalisation and collaboration exist at the heart of Studio Nami, viewing each of their customers as a partner, working with them to create unique pieces that serve their life. I developed custom brand applications that guaranteed a personalised customer experience beyond just the final product.
The Studio Nami philosophy is anchored in the belief that great furniture is more than just pieces; it's an extension of your personality and lifestyle.
I developed a digital content strategy aimed at building a community around Studio Nami by introducing more of the personality behind the brand itself, and curating a lifestyle arm to the business.
Using their values of collaboration, quality, style and sustainability, we developed a set of content pillars across Social Media, Email and Blog channels designed to fuel aspiration and inspire engagement.
