OET
Branding
Occupational English Test is the leading English assessment for healthcare professionals (HCP) and is recognised in over 15 countries. Passing the test allows people from non-English speaking backgrounds to work abroad, addressing a projected global shortfall of HCP’s.
They had an ambition to evolve their offering from a single test into a platform ecosystem that accommodates the diverse needs of HCPs.
We developed a brand strategy centred on "Universal Language," empowering the design system to implement symbols understood worldwide to inspire and encourage our intrepid and ambitious HCPs to take the global path.
Recognition
AGDA 2024 Finalist
When bringing Universal Language to life, we decided to reject bland category codes, opting for bold and dynamic design choices that would speak to anyone—simply and effectively.
We selected a colour palette inspired by the rainbow of colours present on flags, a universal typeface that supports multiple languages, and a photography and illustration suite that put OET’s diverse audiences front and centre. The icons served as the most fundamental representation of Universal Language.
