Simon Says
Identity
Art Direction
lllustration
Web Development
Social Media Strategy
Content Creation
Signage
Packaging & Print Collateral
I’ve had the pleasure of teaming up with Simon at Simon Says to help execute a very exciting business-wide, brand identity and strategy refresh. Simon envisioned a brand beyond its roots in jarred juice, creating a diverse range of offerings including deli-style sandwiches, barista made coffee and health focussed foods. With a solid foundation already in place, our mission was to provide the extra push needed to elevate the brand’s presence both in-store and online.
Highlighting the grounding green, complimented by expressive typefaces and illustrations, the print collateral was crafted to be personable and fun, reflecting what Simon is all about.
I built a content strategy and creative asset pack aimed at engaging new and returning customers. This included mapping out content themes based on brand values, creative post formats, and tone of voice principles to be easily applied to each post.
The website was a huge upgrade from the previous square site, now housing the brand story, menu, contact forms, product information and online ordering functionality. It was designed with a user friendly experience in mind and for easy ongoing client management.
Credits
Ben Murphy
Good Hand Sign Co.