Unyoked
Campaign
Self Promotion
Digital Design
Recognition
2 x AGDA 2024 Finalist
Together with Unyoked, the Interbrand team set out to answer a simple question that could make a big difference: “Can time in nature alone positively impact originality and creativity output?”
Over the course of a year, Unyoked sent a group of strategists, writers, and designers to cabins across NSW, each tasked with a range of creative briefs to complete. I was fortunate to be the first test subject in the study, and what followed was a series of unexpected challenges, ingenious innovations, and new perspectives.
A key part of The Nature of Creativity Report was the diverse, colourful personalities of our participants, and how their unique creative approaches translated into the wild.
As lead designer, I was able to visually capture these findings through a design system influenced by Unyoked’s wayfinding, illustrations, and other nature-inspired elements. This flowed throughout our report but also enhanced user experience across the microsite and persona quiz.
