After years working in some of Sydney’s most-renowned hair salons, Erin Louise decided that 2023 was her year to go solo. As a long-time customer, I was excited to switch-up the roles when Erin approached me to help her develop her new brand, launching the next chapter of her hair journey.

Known for her effortless, beachy styles, Erin’s cuts are designed to be worn and lived–in and her calming, approachable demeanour makes for a cool, comfortable experience. If you’re one of the lucky people (like me) who has had the pleasure of knowing Erin, you’ll understand just how well this brand reflects her personality, and her work.